| Buku Teks |
| Judul | Consumer behavior : building marketing strategy - 9/e - International Edition |
| Pengarang | Hawkins, Del I., Best, Roger J., Coney, Kenneth A. |
| Penerbit dan Distribusi | Boston |
| Subjek | Consumer Behavior |
| Kata Kunci | Consumer Behavior |
| Lokasi | JKUNINDFISIP |
Deskripsi Lengkap