| Tesis |
| No. Panggil | Ts-Kom 1380 Can 2010 |
| Judul | Strategi membangun corporate reputation marketing Bank Mutiara : analisis komunikasi Rebranding Bank Century paska krisis reputasi |
| Pengarang | Candraningrum, Diah Ayu |
| Penerbit dan Distribusi | 2013 |
| Subjek | Communication - Marketing |
| Kata Kunci | CRM - Bank Mutiara - Rebranding - Bank Century |
| Lokasi | Gedung MBRC Lantai 3 |
Deskripsi Lengkap