Tesis |
No. Panggil | Ts-Kom 1380 Can 2010 |
Judul | Strategi membangun corporate reputation marketing Bank Mutiara : analisis komunikasi Rebranding Bank Century paska krisis reputasi |
Pengarang | Candraningrum, Diah Ayu |
Penerbit dan Distribusi | 2013 |
Subjek | Communication - Marketing |
Kata Kunci | CRM - Bank Mutiara - Rebranding - Bank Century |
Lokasi | Gedung MBRC Lantai 3 |
Deskripsi Lengkap