| Buku Teks |
| Judul | Advertising and the mind of the consumer : what works, what doesn't and why - 2nd edition |
| Pengarang | Sutherland, Max & Sylvester, Alice K. |
| Penerbit dan Distribusi | St Leonards, N.S.W. |
| Subjek | advertising |
| Kata Kunci | periklanan |
| Lokasi | JKUNINDFISIP |
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