Deskripsi Lengkap

Tesis
No. Panggil 0027-2022/ETS-KOM Nad t
Judul The Study of Political Economy in the Commodification of Television Media Workers in Indonesia (Case Studies onf MNC Media)
Pengarang Nadya Valerie Shanaz
Penerbit dan Distribusi 2022
Subjek Political Economy of Media, Commodification of Workers, Spatialisation, Television Industry
Kata Kunci Political Economy of Media, Commodification of Workers, Spatialisation, Television Industry
Lokasi MBRC
Ketersediaan
Nomor Panggil No. Barkod Ketersediaan
0027-2022/ETS-KOM Nad t 0027-2022/ETS-KOM Nad t TERSEDIA
File Digital
Ulasan Anggota
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Sampul
Abstrak
This study tries to examine the commodification of media workers (journalists) in the television mass media industry with a case study on the MNC media group. The researcher develops a framework of thought from the political economy theory of communication, using the main concept of commodification. This study uses a critical paradigm with a qualitative approach and case study method. This research reveals that in the development of MNC Media into the largest integrated television station in Southeast Asia, there has been a practice of commodification of its workers. The spatialization carried out by MNC Media through the integration of four private television stations has caused journalists to experience commodification. Media workers have been transformed into a major commodity in the mass media industry as a means to accumulate capital. The mass media industry, which is closely related to capitalism, applies a structure that benefits investors only through erratic working hours, the provision of minimum wages, and other exploitative structures such as the repetition of work contracts. These media workers then receive commodification both consciously and unconsciously through exploitation, alienation, mystification, reification, and naturalization. The power that is centered on the owners of capital makes the process of commodification easy for media workers, while they accept this form of commodification as a natural thing for their profession.