The Article decribes the changes in film industrian, specifically after the COPVID-19 pandemic situation. The rampant COVID-19 has had a significant influence on the film industry. The transition from traditional theatres to streaming media platforms has quickened (Changsong et.al., 2021). On the other hand, this situation creates an opportunity for streaming platforms industries as filmmakers try to make their products more accessible for audiences in the post-pandemic era, where restrictions on mobility are impose. In order to understand this particular case, this article will be using integrated marketing communication (Fill, 2006) and taking a case of how Netflix, as one of the biggest online streaming platform, maintains a solid virtual relationship with the audiences (Riaz, 2018) during and after the pandemic. This paper argues that Netfliximplies an integrated marketing communication strategy focusing on social media platform.