This article describes the consumer practices toward fashion trends that lead to the rapid rise of fast fashion. In the late 1990s, clothing shopping became entertainment, and people tended to spend more money on it (Hayes, 2021). Fashion trends have perpetuated this habit in which affluent people continuously buy new clothes to keep themselves up to date (Ming Law, Zhang, and Leung, 2004), thus initiating the ?throwaway? fashion (Bhardwaj and Fairhurst, 2010). While the upper social class enjoys high-class fashion products, the lower part of the society seeks akin experience in a way they can afford. Using Georg Simmel?s (1904) trickle-down theory and taking the case of fashion robbery?where fast fashion businesses ?steal? the look of high-fashion aesthetic?occurring in the couture industry (Zerbo, 2015), this paper studies the role of media in raising the fast fashion trend. Furthermore, the article argues that people are into high-fashion trends but want instant gratification in fashion without spending much money.