| Skripsi |
| No. Panggil : | 0075-2023/ESK-KOM Gre c |
| Judul : | A Case Study on the Perceptions of Indonesian Cuisine with International Audiences on the YouTube Platform: Analyzing Mark Wiens Youtube Video |
| Pengarang : | Gregorius Aryobudi Satrianto |
| Strata : | |
| Pembimbing : | Bernika Yustisiana Narang, S.Sos., M.MediaPract |
| Fakultas : | Fisip |
| Tahun : | 2023 |
| Open/Membership : |
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Abstrak
This articleexaminestherepresentationofIndonesianYouTubeplatformvloggerslivingabroad.Even
though Indonesianfoodhasawidevarietyofflavoursandacomplicatedcookingprocessinvolvingrich
spices andseasonings(Maharani,2019),itislaggingcommercially.Foodfromothercountriessuchas
Thailand andVietnam(Hananto,2020)iswell-known.Thispopularityaffectshowforeignersview
Indonesian food,asseeninNorthAmerica,wheremorethan1000ThaiFoodrestaurantsacrosstheUnited
States (Keasberry,2020).Usingthesocialcommunicationnetworkingtheory(Ritzer,2014)andanalysing
the presenceofIndonesianfoodabroadthroughYoutubecontent,thispaperwillexplorethepossibilityof
promoting IndonesianfoodbyunderstandingtherepresentationofIndonesianfoodmediaabroadreported
by YouTubevloggers.
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