This article explains the appropriation of Black culture by the K-Pop industry. K-Pop has become a worldwide sensation, with the industry valued at over USD 5 billion, accompanied by a prominent global fanbase that continues to grow exponentially. Black K-Pop fans have begun to notice and criticise the industry's evident practice of cultural appropriation and the mistreatment Black creatives face within the K-Pop milieu (Luna, 2020). This article uses Büyükokutan's (2011) theoretical framework on cultural appropriation, which analyses the practice through Thibaut and Kelly's (1959) Social Exchange Theory. This paper delves into the case of SM entertainment ? one of the largest K-Pop agencies (Statista Research Department, 2021) ? that, coincidentally, has been dubbed as a repeat offender of cultural appropriation. This article studies the company's motives for appropriating culture through online discussions of K-Pop fans. The article argues that the K-Pop industry appropriates Black culture and creatives through a reciprocal exchange. The continual practice of cultural appropriation is heavily motivated by the industry's benefits, primarily in Korea ? a seemingly homogeneous society.