This article describes how the mass media establish ideal beauty standards, especially in Indonesian society. Society defines beauty only from physical appearance (Dian, 2021). Such has the risk of having a detrimental impact on the mental side, especially when individuals strive to meet the expectations of beauty standards that apply in society (Destiana, 2021). The media contribute to shaping these standards through various products produced and consumed by the public (Nureesha et al., 2020). Social Media is one of the media products most closely intertwined with people's daily lives. As a result, public exposure to the depiction of body shape via the internet is very high (Tiggemann & Slater, 2014). However, news organisations are also affected by other media and advertisements. This study aims to analyse the intermedia agenda-setting (Wallsten, 2007) between advertisements and Youtube content, particularly in constructing beauty standards. The article argues that advertisements influence how online media organisations perpetuate beauty standards that focus on physical elements favouring particular groups of people