This research paper explores how the comedy series Modern Family addressed social issues in the United States.
Making its debut on the ABC Network on September 23, 2009, this sitcom and mockumentary genre centers on a
diverse American household, featuring same-sex couples and immigrants from Colombia. In its 11 seasons and
250 episodes, the TV series examines several relationships. It tackles problems that people in the US talk about a
lot while keeping a light tone (M, 2023). This study is based on two theories: the first is the Narrative Persuasion
Theory, which says that stories have powerful messages that can change people?s thoughts and actions (Escalas,
2007; Dale, 2017); the second is Cultivation Theory, which was created by George Gerbner and viewers who
remain longer in front of television screens develop perceptions that mirror television representations of social
reality (Gerbner, 1998). This study examines how the stories of Modern Family address social themes, especially
when they are quietly woven into the plot. The goal is to find out how comedy can help people understand and be
open to talking about hard social problems.
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